Introduction
Predatory pricing or predatory behaviour is an illegal act through which a company or enterprise sells goods at a low price with the intention of eliminating its competitors. It later sets the price of goods according to its wish so that it can maximise the profit. This unethical practice is a market strategy used by companies or enterprises so that they can establish a monopoly in the market or establish a dominant role in the market. So, it is essential to recognise and address predatory pricing to maintain fair market practices and to protect the interest of the consumer.
Here, we will have a deep understanding of predatory pricing, focusing on the regulatory framework provided by the Competition Commission of India. Apart from predatory pricing and its penalties, we will also have a deep understanding of how and why CCI is connected with predatory pricing. As we know, it is an existing issue in the Indian market. By analysing this concept, we can aim to provide a comprehensive understanding of the strategy of predatory pricing and protect the interest of consumers.
